FOR REAL ESTATE PHOTOGRAPHERS & MEDIA PROS
The Upsell Playbook.
Same shoot. Bigger invoice.
The exact menu, prices, and pitch photographers use to add $200–500 to a shoot with AutoRender — plus the playbooks of the ones doing it.
Why we built this page
Realtors live on social media. 75% use it, and more of them call it their #1 source of leads than anything else. But only about 9% ever get a listing video made.
That gap is money. Right now it goes unclaimed — or worse, it goes to some app your client found on their own. We built AutoRender so the person who already owns the shoot, the photos, and the relationship collects it instead. That’s you.
This page is everything we know about turning that gap into invoices. Steal all of it.
WHAT YOU DELIVER TODAY
25–40 edited photos
$200
…and a 2–3 day wait
THE SAME SHOOT, WITH AUTORENDER
Photos + Instagram Reel + staged set + twilight pack
$475+
+$275 for minutes of extra work
“I added a $250 video to a package this week and the realtor didn’t blink. Four minutes while my coffee was still hot.”
ARIANA · PHOTOGRAPHER
The menu. Steal it.
Five upsells, priced at real market rates. Every one is a template — one click each.
The Listing Reels
sells for $100–250
A cinematic video from the photos you already took. You can even put the realtor IN the video — without them ever stepping in front of a camera.
Templates: Realtor Tour · 7-Photo Tour · Build Your Own
The Staging Set
sells for $25/photo
Furnish empty rooms — or refurnish existing ones — to show buyers the potential.
Template: Virtual Staging
The Twilight Pack
3 exteriors, priced as a pack
The type of picture that makes a listing pop on the MLS.
Template: Sky Replacement
The Clean-Up Pack
easy add-on
Declutter, remove people, fix the lawn, erase the tripod from the mirror.
Templates: Vacancy · Remove People · Grass Cut
The SOLD Post
the loyalty play
Fireworks over the listing when it sells. Costs you a click; makes the agent post about you.
Template: Sold Fireworks
The Everything Bundle
+$200–400 EXTRA PER LISTING
Reels + staging + twilight pictures, packaged at one price. Lead with this. Packages out-earn à-la-carte because the client says yes once instead of three times — and the bundle price makes every single service look cheap by comparison.
What to call it on your invoice
What this saves you in a year
Move the sliders. Use your real numbers.
Shoots per month
12
Upsell per shoot
$150
+$21,600
per year — at a cost of minutes per listing
Default is deliberately conservative: $150/shoot, when listing videos alone sell for $200–500.
“Just two twilight pictures alone pay for the software.”
SARA · RE MEDIA COMPANY OWNER
Send this to your clients this week
Three messages. Copy, paste, get paid. The first one costs you almost nothing — that’s the point.
1 · The opener — send to your 5 most active agents
Hey [name] — I made a really cool listing video that I think you should put on your Instagram. These cost $[price]. Want to see an example, or want me to just make you one?
2 · The menu — when they say "let's see it"
Here you go — [link]. I can make one of these for any of your listings, same day. I’m also doing staged photos ($[price]/photo) and twilight shots ($[price] for 3) now, or all of it bundled for$[price] on top of the shoot. Want me to run the bundle on [address]?
3 · The still-on-market message — for listings that haven't moved
Hey [name] — I noticed you haven’t had much to post about [address] lately. I still have all the photos on file. Want me to turn them into a fresh video for your page?
Examples to show your clients
Download these and send them with your pitch — proof beats promises.
“My sellers think I have a marketing team. It’s me, my phone photos, and one click.”
SARA · RE MEDIA COMPANY OWNER
Case studies
Three agents, three ways to put listing content on autopilot — and stop paying to have it made. Go through all three; each one runs it differently.
Case Study 1 of 3
Marisa Delgado
Delgado Coastal Media
+$2,700
per month
“Same clients I only ever sold photos to are now buying a reel too — my invoice is $450 bigger for the same shoot.”
▾ Reading now
Case Study 2 of 3
Tyler Boone & Priya Nair
Northline Media Co.
+$4,000
per month
“We earn more per agent AND new agents call us after seeing the reels. More per client and more clients at once.”
▾ Reading now
Case Study 3 of 3
Derek Ostrowski
Ostrowski Home Photography
+$2,200
per month
“Forty agents I only ever sold photos to now buy video — made from photos I’d already taken. Eleven said yes month one.”
▾ Reading now
Case Study 1 of 3
Marisa Delgado
Delgado Coastal Media
+$2,700
per month
“Same clients I only ever sold photos to are now buying a reel too — my invoice is $450 bigger for the same shoot.”
▾ Reading now
Case Study 2 of 3
Tyler Boone & Priya Nair
Northline Media Co.
+$4,000
per month
“We earn more per agent AND new agents call us after seeing the reels. More per client and more clients at once.”
▾ Reading now
Case Study 3 of 3
Derek Ostrowski
Ostrowski Home Photography
+$2,200
per month
“Forty agents I only ever sold photos to now buy video — made from photos I’d already taken. Eleven said yes month one.”
▾ Reading now
Marisa Delgado — Delgado Coastal Media
Solo shooter · luxury coastal market
From our interview withMarisa
Q
You shot luxury listings for years. What were you leaving on the table?
A
Video, plain and simple. My agents were desperate for reels for their Instagram, but I only ever handed them photos — I never had the time or the editing skills to do video on top of a shoot. So they’d go hunt down some separate video person, or more often just post nothing. I was watching money walk out the door on every listing.
Q
What changed once you were on AutoRender?
A
Now the video comes straight out of the same photos I already shot. The same clients I only ever sold images to are getting a ready-to-post reel now, and they keep it — because a luxury agent needs fresh content on that listing every few days, not once. And the little stuff is what closes them: one-click color correction, a twilight sky dropped on the exterior, and suddenly a good listing looks like a magazine cover. They think I hired a production crew. It’s me and a few clicks.
Q
What has that done to the business?
A
About $2,700 a month more, from the exact same number of shoots. I didn’t add a single new client to get it — I just finally have something bigger than photos to sell the clients I already had.
THE NUMBERS
Same clients now buying video
6/mo
Added per luxury listing
+$450
Added revenue
+$2,700/mo
“A one-click twilight on the exterior and the whole listing looks like a million dollars. Same client, same shoot — $450 more on the invoice.“
Same clients. Same shoot. A bigger invoice.
Tyler Boone & Priya Nair — Northline Media Co.
2-person media company · metro market
From our interview withTyler & Priya
Q
Before this, how were you two trying to grow?
A
Grinding for new agents, basically. We only sold photos, so the only lever we had was more clients — more cold outreach, more undercutting each other’s prices. We never touched video, because between the two of us there was no time to shoot AND sit there editing reels for everybody. — Tyler
Q
How did AutoRender change the math?
A
It opened up the other lever. Now every agent we already have can add a reel package on top of their photos — that’s more money per client without chasing anyone new. And the reels come out ready to post, so the agents actually put them up and keep dripping them out on the listing. There are really only two ways to make more money: get more clients, or make more per client. This was the first thing that let us pull the second lever. — Priya
Q
And the part you didn’t expect?
A
Every reel an agent posts has our work all over it. Other agents in the metro see it, ask who made it, and call us. So the same content that earns us more per client is also handing us brand-new clients. That’s the perfect storm — more per customer AND more customers, off one thing. The grass-cut and color-correction tools mean every one of those posts looks clean, so it’s basically an ad for us running on the agent’s own page. — Tyler
THE NUMBERS
Reel add-ons across our agents
+$150/listing
New agents who found us via posted reels
3 in 60 days
Added revenue
+$4,000/mo
“The same reels that earn more from our agents get us new agents when they’re posted. More per client and more clients, at the same time.“
Same clients. Same shoot. A bigger invoice.
Derek Ostrowski — Ostrowski Home Photography
Mid-market shooter · 6 years in
From our interview withDerek
Q
Six years of photos only — why never video?
A
Time. I’d have loved to offer reels, but shooting all day and then editing video at night for forty agents? Never going to happen. So I stayed ‘the photo guy,’ and I let that video money go somewhere else for six years.
Q
What did you do differently with AutoRender?
A
I went back to the same forty agents and told them I do video now — made from the photos I’ve already shot for them, so there’s no new shoot to book. And these aren’t one-and-done clips. I hand the agent ready-to-post reels they get to keep and drip out all month, because agents live and die on having constant fresh content for a listing. That’s the part they actually care about.
Q
What’s winning them over?
A
Honestly, how easy and how fast it looks on their end. One-click grass cut so the lawn’s green, declutter the rooms, color correction, a twilight shot — the house just pops, and it’s back in their hands right away. Eleven of the forty bought in the first month. That’s about $2,200 more, from clients and photos I already had sitting on my drive.
THE NUMBERS
Existing clients pitched
40
Bought video add-ons
11
Added revenue
+$2,200/mo
“Grass cut in one click, decluttered, color corrected, twilight — the house looks its best and it’s back to the agent fast. That’s what keeps them buying.“
Same clients. Same shoot. A bigger invoice.
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